When Russian military forces entered Ukraine in February, the resulting conflict created a stark humanitarian crisis and the looming fear of global financial upheaval. With many countries responding to the situation by levying economic and trade sanctions against Russia, international business sectors including food, fuel and finance have already begun to experience the effects.
According to three professors from the Center for Global Business Studies at the Penn State Smeal College of Business, the longer this conflict continues, the wider and more serious its economic ripple effects will become.
While it is too soon to predict the long-term financial and societal impact of this ongoing conflict, the professors point to several areas of immediate concern: the increased volatility of international business interests, the suddenly precarious instability of the Russian economy, and a potentially catastrophic threat to the global food supply.
“It is fair to say that most global companies were not fully prepared for the effects of war in Europe and the economic sanctions imposed on Russia for its invasion of Ukraine,” said Terrence Guay, director of the Center for Global Business Studies and clinical professor of international business at Penn State Smeal.
In recent days, oil giants Shell, BP and Exxon have chosen to walk away from their multi-billion dollar investments in the Russian energy industry. Ford, BMW and Volvo have stopped shipping cars to or manufacturing in Russia. Boeing and Airbus will not sell replacement parts to Russian airlines, Maersk refuses to ship goods into or out of Russia, and Apple will not sell phones or services within the country.
Guay noted that these decisions have been made in part for practical reasons, including the constraints that Western sanctions on banking place on the movement of money into and out of Russia. But, he said, most of these business decisions also reflect the seriousness of the conflict, the egregious behavior of Russian President Vladimir Putin, and a deep understanding that business has a role to play in bringing this conflict to an end.
“Multinational corporations often find themselves caught between the financial desire to do business in lucrative markets and the public expectation that business can be a force for good,” said Guay, whose academic research focuses on globalization and corporate social responsibility.
“In recent years, many global companies have been reluctant to make public statements or alter operations due to a variety of ethical concerns," Guay said, including including issues in different countries including human rights abuses, corruption, labor abuses and environmental degradation. "But as this conflict between Russia and Ukraine unfolds, numerous companies are now stepping up to say ‘people and peace are more important than profits,’ which is an ethical influence that we have not seen at this scale in other cases.”
Guay acknowledged that how the conflict and the resulting decisions by global businesses will affect the Russian economy remains to be seen. But, he suggested the early indicators point to hard days ahead, coming at a time when the effects of tariffs imposed by former U.S. President Donald Trump and the impact of the COVID-19 pandemic on global supply chains are both still being felt.
“The coming years will be a fascinating time to see how global companies re-calibrate country risk,” Guay said.