WILLIAMSPORT, Pa. — The Community Arts Center, owned and operated by Pennsylvania College of Technology, will be known as Journey Bank Community Arts Center for at least a decade, beginning July 1, 2025.
The Penn College Board of Directors approved the naming action during its June 27 meeting, authorizing senior administration to negotiate a contract that will include a 10-year, temporary renaming of the renowned regional performing arts venue at 220 W. Fourth St., Williamsport.
The Arts Center issued a request for naming-rights proposals in May to help it continue to meet its economic, cultural and community-focused mission – while potentially reaching an even wider audience.
The historic 2,100-seat facility has attracted approximately 2 million patrons for high-quality professional performances by nearly 2,000 artists from around the world since its opening in 1993 in the completely renovated and restored former Capitol Theatre.
The CAC is the largest cultural facility in northcentral Pennsylvania, serving as an economic engine for the hospitality, travel and tourism industries and as a recruiting tool for local business and industry.
“This significant partnership support from Journey Bank will benefit the Community Arts Center by helping to ensure its long-term sustainability and ongoing relevance,” said Penn College President Michael J. Reed. “The local and regional communities – and beyond – benefit substantially from having a thriving cultural cornerstone like the Arts Center offering patrons high-quality live performances, as well as diverse arts and educational programming.”
Lance Diehl, president and CEO of Journey Bank, shared: “As a community bank, local reinvestment is at the core of our mission. Partnering with the Community Arts Center aligns with that mission and our long-standing commitment to supporting programs and education initiatives that keep music and the performing arts alive in our schools and across our communities.”
Rob Glunk, executive chairman of Journey Bank, added, “We look forward to this unique opportunity that we believe will help build up our community and contribute to the growth and vitality of our local economy.”
Benefits for Journey Bank will include extensive signage placement (including a new external digital marquee at the Arts Center’s main entrance), logo presence throughout the facility, acknowledgement in news and marketing efforts in various platforms, promotion during public events, and corporate use of the facility when available.
For more information about the Community Arts Center, visit www.caclive.com.
For more about Penn College, a national leader in applied technology education and a special mission affiliate of Penn State, visit www.pct.edu.
About Journey Bank
Journey Bank, in operation for more than 120 years, represents the combined legacies and strengths of two local community banks – First Columbia Bank and Muncy Bank. The combined bank, together with its 300 dedicated employees, brings a shared commitment to delivering banking excellence to customers with convenient access to 22 community offices across a five-county area that includes Columbia, Lycoming, Montour, Northumberland and Clinton counties. With more than $1.6 billion in assets as of March 31, 2024, Journey Bank offers a full complement of banking, trust, and financial services to more than 50,000 individuals, families, businesses, and municipalities. For more information, visit www.journeybank.com.