UNIVERSITY PARK – In an effort to update and modernize the iconic Nittany Lion’s brand, Penn State is rolling out the launch of new, additional logos and a signature mark for the beloved mascot. Merchandise featuring the new marks will be launched the weekend of Oct. 4 leading up to Penn State’s football game against UCLA at Beaver Stadium.  

A full body, head and signature mark will be the first logos in a series aimed at enhancing connection of the Nittany Lion to fans everywhere. With various new colorways, imprint options, and dynamic poses, these logos will increase the merchandise options for Penn Staters in exciting new ways. 

“The Nittany Lion mascot has been a mainstay to the image of Penn State for 120 years, embodying the ‘We Are’ spirit and cultivating pride from the classroom to the athletics fields,” said Rachel Pell, vice president for Strategic Communications. "I'm excited to introduce to the Penn State community a fresh take on our beloved Nittany Lion, especially the highly requested signature, which can now be shared with the broader Penn State audience through stickers and decals.” 

The initial product line will be featured on Oct. 4 at The Family Clothesline, where the Nittany Lion will be in store from 4:15 to 5 p.m. at 352 East College Avenue, State College, signing autographs and taking photos. Products will include mugs, stickers and decals, apparel, hats, giftware and more. Following the launch, new Nittany Lion products will be available across all retail locations that offer Penn State merchandise. 

The initial idea for Penn State’s beloved Nittany Lion mascot was formed more than 120 years ago on April 2, 1904. Since then, it has undergone several updates to its image, including the loss of the African-style lion mane and the addition of the blue-and-white scarf. 

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