WYOMISSING, Pa. — As part of the college’s ongoing efforts to engage with and support the local Hispanic and Latino communities, Penn State Berks will celebrate Hispanic Heritage Month, Sept. 15–Oct. 15, with a variety of vibrant events, educational presentations and cultural showcases. These events include dynamic speakers, Latin cuisine, music, dancing and much more. All events are free and open to the public and most are held at Penn State Berks, except "Enhance Your Customer Service with Rosa Julia Parra," which will be held at Centro Hispano Daniel Torres in downtown Reading.
Hispanic Heritage Month Kickoff
Monday, Sept. 16, 12:15 p.m., Perkins Plaza
The inaugural Hispanic Heritage Month activity coincides with the Mexican Day of Independence. This event features live music from a mariachi band, remarks from Mexican Heritage faculty members Cesar Martinez and Guadalupe Kasper, and Mexican food. In the event of rain, this event will take place in the first-floor Multipurpose Room in the Perkins Student Center.
"Enhance Your Customer Service with Rosa Julia Parra"
Tuesday, Sept. 17, 6–8 p.m., Centro Hispano Daniel Torres, 25 North 2nd Street, Reading, Pennsylvania
This Spanish-language event will offer networking and a light dinner for entrepreneurs and small businesses. The event will begin at 6 p.m. and the presentation will begin at 6:30 p.m. with keynote speaker, Rosa Julia Parra, founder of Palo Magazine, a bilingual educational and lifestyle publication for the ever-growing diverse Berks County community. Parra will discuss the profound impact that customer service has on business success, delving into practical strategies tailored to attendees’ experiences. She will also explore the subtle differences in customer service skills required in our increasingly bilingual world, acknowledging cultural sensitivities and diverse communication styles. This event is hosted by the Berks LaunchBox. Attendees must register in advance.