UNIVERSITY PARK, Pa. — At its March 21 off-cycle meeting the Penn State Board of Trustees Committee on Academic Affairs, Research and Student Life heard strategies for student success at the University’s Commonwealth Campuses.
The discussion, led by Matt Melvin, vice president for enrollment management, and Margo DelliCarpini, vice president for Commonwealth Campuses and executive chancellor, was part of an ongoing effort to update the board on enrollment trends and strategies, with a focus on retention and graduation rates at the Commonwealth Campuses.
The overall retention rate at the Commonwealth Campuses is 77.3%, which is higher than institutions of similar market positions and profile, Melvin said. He stressed retention rates and graduation rates are largely a factor of a student’s academic profile and financial profile, and that goals and targets need to be set within the context of Commonwealth Campuses’ market position and profile.
Melvin discussed current challenges with the 2024-25 Free Application for Federal Student Aid (FAFSA) process — which have delayed federal financial aid offers to prospective students applying to institutions across the country. This, Melvin said, especially impacts students at Commonwealth Campuses. He outlined several of the University’s efforts to minimize the disruption for students, including offering base merit awards, expanding the Discover Award program and moving back the deposit deadline to give families more time.
“Obviously when we talk about enrollment management, certainly there is an admissions function,” Melvin said. “But I always say enrollments are built on the back of retention, not recruitment.”
Melvin also noted that Penn State is striving to build a retention strategy and practice centered on the four pillars of profile, progression, process and brand promise.
"I’m more interested in progression than retention,” Melvin said. “Our goal isn’t to retain students, it’s to graduate them.”