Morris, chief executive officer, and Morales, chief technology officer, were invited to make a presentation on their startup to Penn State President Eric J. Barron during the president’s annual football tailgate event.
In 2019, Morris graduated and received a prestigious Schwarzman Scholarship to pursue a master’s degree in global affairs at Tsinghua University in Beijing. While he remained actively involved, Morales continued to work on defining customer markets along with Ryan Morris’ sister, Caitlin Morris ’20, a business major who has joined the team as a customer discovery officer.
As the company continued to evolve, its founders used co-working space at the Berks LaunchBox. “The Berks LaunchBox is such a blessing to the community because it offers so many great resources for young entrepreneurs like myself,” comments Morris. “For example, they let us use their co-working space free of charge, which is great for connecting with other entrepreneurs. The LaunchBox staff are always coming up with new ways to engage the wider entrepreneurial community. I recently attended a very helpful social media workshop hosted by the LaunchBox which pointed us at Traduki in the right direction when establishing our digital presence.”
“The entire team has been working very hard to get where we are, and we simply showcased our hard work with enthusiasm during the competition. There is still a lot of work to do and we hope that our performance in this competition will help build our reputation in the Greater Reading area.”
Entrepreneurship at Penn State Berks
Penn State Berks has not one, but two centers for entrepreneurship: the Flemming Creativity, Entrepreneurship and Economic Development (CEED) Center on campus and the Penn State Berks LaunchBox in downtown Reading.
The Flemming CEED Center was established in the fall of 2011 as part of the new Gaige Technology and Business Innovation Building. Its mission is to inspire an entrepreneurial spirit and innovative thinking in the Penn State Berks community and to foster economic growth and development in the Greater Reading area.
The Penn State Berks LaunchBox is located within the GoggleWorks Center for the Arts in downtown Reading. An incubation hub with the mission of supporting economic development and entrepreneurship, the Berks LaunchBox offers a makerspace with 3D printers for prototyping; entrepreneurship workshops; coworking space for startups and Meetups focused on topics related to business development and technology. The Berks LaunchBox is supported by Invent Penn State — a commonwealth-wide initiative to spur economic development, job creation and student success, launched by Penn State President Eric J. Barron in 2016. Today, there are 21 innovation hubs across the state.
About the 2020 Business Plan Competition Challenge
The 2020 Business Plan Competition Challenge was sponsored by the Berks Alliance and the Greater Reading Chamber Alliance (GRCA). It was open to students currently enrolled at any of the five colleges in Berks County: Albright College, Alvernia University, Kutztown University, Penn State Berks and Reading Area Community College, including students who have graduated from one of these institutions within the last three years.
The five institutions assigned campus coordinators who facilitated the process for the internal selection of teams and worked with the teams throughout the application process. Thirteen teams applied for the Penn State Berks on-campus competition, and after a rigorous internal competition process, six of those teams were nominated. Each of the nominated teams was invited to enroll in an Entrepreneur Academy, which offered help in developing a “pitch video” as well as assistance creating a detailed business plan, identifying marketing strategies, and providing financial and legal advice.
Dr. Sadan Kulturel-Konak, professor of management information systems and the director of the Flemming CEED Center at Penn State Berks, served as the campus coordinator for the business plan competition. She stated, “I was very fortunate to lead Penn State Berks’ effort in this competition by forming and chairing steering and selection committees (faculty, staff, members of the Entrepreneurship Advisory Board) on campus and raising student awareness for this competition. Working with the competition committee to finalize the competition guidelines was very rewarding. As always, it was a delight to very closely work with student teams and vet their final pitches by reminding them where to focus. As COVID-19 has affected every aspect of our lives, this competition went through challenges, but I am so glad that the competition organizers did not give up and the competition was successfully finalized.”
“I strongly believe that students’ participation in external competitions helps them cultivate an innovation mindset, gain greater self-awareness about their capabilities in innovation, and become more open-minded. Moreover, these kinds of co-curricular activities expand the University’s strong emphasis on entrepreneurship programs,” Kulturel-Konak added.
The judges for the competition included Scot Case, a local consultant and entrepreneur; Gail Landis, former senior vice president for government and community relations, Greater Reading Chamber Alliance; June Clougher a local entrepreneur and former head of the Jump Start Incubator; Connie Faylor, regional manager for Ben Franklin Technology Partners; and Chenna Chakka, a business leader who is also a member of the Pennsylvania Minority Business Development Fund.